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SportFloor Benefits Both Athletes and the Environment

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SportFloor, a premium line of recreational flooring products produced by industry leader North West Rubber Mats, Ltd. (NWR) and favoured by athletic facility designers and directors since 1972, does double-duty:

It not only protects athletes by offering a durable and safe surface for a variety of activities, but it also protects the environment thanks to the fact that it’s made from an exceptionally high concentration of recycled content (and is fully recyclable), which means that millions of pounds of rubber are diverted from landfills each year!

NWR has been producing top-quality weight room flooring and workout room flooring for over 30 years, recycling rubber from 27 states and five provinces to produce their flooring for workout room mat products.

Their commitment to the protection of the environment is unwavering, and so is their promise to provide the best service to their customers and the best products for athletes.

Today, weight rooms, multi-purpose spaces, fitness facilities, retail fitness centres, and indoor tracks all over the world choose the SportFloor line of products to “maximize performance and minimize odor”.

The SportFloor line includes a variety of options — something for every need and every budget. But all products demonstrate NWR’s focus on the ultimate combination of style and function, and — because they’re eco-friendly — all products, from gymnastics floor surfaces to exercise floor tiles, qualify for LEED credits.

Stamina recreational flooring, made from 100% recycled, vulcanized rubber is a non-porous, non-absorbent, easy-to-clean surface that provides great value and multiple options for weight rooms (and more!). It’s cut and dent resistant which makes it a great choice for facility directors, and it’s slip-resistant which makes it a favourite among athletes.

Durable ProXL flooring is engineered to withstand heavy weights and equipment, so it’s the perfect choice for busy weight rooms. Further, it’s available in a variety of colours, so it adds style to every athletic space.

ReAction provides resilience against weights in strength and conditioning areas, as well as heavy cardio equipment, and it’s non-porous surface eliminates odors and hygiene concerns.

Slip-resistant Starlight, a more economical option, is another recycled rubber flooring available in roll or tile format.

And SportTrax is an indoor running track engineered to provide athletes with the optimum balance of traction, energy absorption, support and performance. It’s slip-resistant and easy to install.

NWR also produces flooring perfect for ice rinks, and all products have received nods of approval from athletes:

Local athlete Jeff says: “I prefer to work out on SportFloor…It’s clean and provides great traction!”

And Kavie Toor, Facilities Director at a 2010 Winter Olympics Venue,  says: “I count on SportFloor for a safe and durable rubber surface solution for our fans and athletes.”

So a commitment to athlete and environmental safety have combined to create a line of products that pleases all around. To learn more about NWR, SportFloor, and their other exciting products, contact us today.

About SportFloor — NWR was founded in 1968 in Pitt Meadows, British Columbia, Canada on the principles of hard work, honesty, determination, environmental stewardship. Today, NWR is one of the largest rubber mat manufacturers in the world and continues to produce recyclable products made in most part of recycled rubber.

They own and operate manufacturing facilities in Illinois, Colorado, Ontario, British Columbia, and Beijing, and NWR products are distributed around the world.

NWR is a proud member of the International Health, Racquet & Sportsclub Association, the National Intramural-Recreational Sports Association, and the National Recreation and Park Association.


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